Green Fleet of the Year; Gordon Trucking

Truckload carrier has embraced technologies that have made it a top performer

Gordon Trucking Inc. (GTI) is not unlike thousands of carriers in the U.S. The company needed to be greener because its customers were demanding it. Shippers wanted to partner with a company that was doing all it could to be environmentally responsible. So GTI did what it had to do and started adopting technologies that either reduced fuel consumption directly or as an ancillary benefit, thereby improving its overall carbon footprint.

“The customers we do business with have pushed us on some fronts,” says Steve Gordon, chief operating officer. “They're looking to partner with good carriers” focused on sustainability.

Gordon, which operates in the Lower 48 states as well as Canada, has about 1,700 trucks — 1,500 company-owned and another 200 leased to owner-operators. It provides local, regional and transcontinental truckload services, including temperature control and regional heavy-haul service.

For Gordon, going green has been a long process filled with plenty of due diligence along the way. “It's got to have some payback,” Gordon says. “We can't afford, in our business with our margins, to invest in something without a payback.”

That is why the installation of side skirts on the company's nearly 5,000 trailers took almost seven years to finally be green-lighted. To date, Gordon has installed the skirts — Freight Wing AeroFlex models — on about half of its trailers. According to Kirk Altrichter, vice president of maintenance, the company began testing side skirts in 2003. Those early models, though, did not provide the necessary return on investment, due in part to materials that could not withstand the pounding the skirts took.

But as fuel prices began to rise, materials improved, and California started taking a hard look at truck aerodynamics, the idea of adding skirts gained steam. “As fuel prices rise, the payback is much quicker,” Altrichter says.

“We'll have a larger advantage with the technology as fuel prices rise,” Gordon adds. Altrichter says the skirts are producing about a 3-3.5% fuel savings.

The AeroFlex skirts, made from HDPE plastic sheets, have another benefit as well, the company has learned. Drivers have indicated handling characteristics of the tractor-trailer units with the skirts is improved over those units without the skirts.

AeroFlex fairings “divert more airflow along the side of the trailer, away from drag-inducing rear wheels, axle components and crossmembers,” according to a description of the product on Freight Wing's website. Altrichter hopes the devices last the life of the trailers, about 10 years in GTI's case.


One of the problems with fleets embracing green technologies, Gordon says, is history. “The industry in general doesn't have a history of being aggressive, but that's because you're making a 5- to 10-year bet [on equipment],” he says. “Nobody can afford to make an investment and just flush it down the drain.”

At the same time, “fleets that aren't aggressive installing devices can sometimes be behind the curve,” he adds. “We pretty much have to meet the most aggressive state standards.”

And that means California, which seems to be in a never-ending state of regulatory change. “It's that continual tweaking of the regulatory environment that makes it hard to see in our crystal ball,” Altrichter says. “If you're trying to meet the regulatory requirements, you don't try to do it all at one time.”

The installation of side skirts is one bet that is paying off in a big way for Gordon.

Return to Freight Wing (click here)

Freight Wing has been purchased by Ridge Corporation. You will automatically be re-directed to the Ridge Corporation website. If you are not re-directed, please go to